Are you planning on hosting a business event soon?
Making sure that your event is memorable and has an impact is one of the most important points to consider – after all, you want your event to convert potential leads and maximise your brand exposure.
So read on to find out 4 great tips on how to make your business event really stand out.
Make sure you have a clear target audience in mind
The best events aren’t necessarily going to appeal to everyone across the board. But trying to please everyone will only result in a vague and confusing event overall.
Instead, clarify your target audience – before you even start to plan your event. Who are they, and what do they want to get out of your event?
This will help you to identify the key factors that will make your event as attractive as possible – from choosing a location that has the greatest appeal, to featuring the right kind of events and workshops that people will be eager to participate in.
Check the calendar!
There’s really nothing worse than realising you’ve got a scheduling conflict with one of the biggest events in the year – at the same time as your own!
Instead of losing potential visitors, it pays to check calendars in advance to see what’s on and where – before picking the perfect time to host your own event.
As well as having competing events at the same time, you should also take factors such as public holidays, annual events and school holiday periods into account, to make sure there’s no excuse for missing yours.
Plan it out
To make sure your event goes off without a hitch, it’s vital to plan out all the details. The last thing you need is an unpleasant surprise holding things up, so make sure you and your team have gone over every last thing!
Of course, there’s always the possibility of things not going quite as smoothly as expected, but don’t let that stop you. Instead, learn to go with the flow and stay flexible – this will help you tackle any challenges that pop up when you least expect it.
Create a buzz
You’ve got a host of great marketing tools at hand to help you create a huge buzz about your event – so take advantage of them!
Social media platforms can be a great way to publicise your event, and each one serves a different role. Twitter is a useful way to share fast news such as announcements about planned speakers or ticket sales, while Facebook can be a helpful place to share detailed information about the event in general.
Do your research and see what platforms your target audience will use the most. And don’t forget about other ways to spread the word – not least – word of mouth. Network and share your event as widely as you can.
Want a hand in putting on your best ever business event? Get in touch with us to find out how we can help!