How Adding Another Brand Can Boost Your Business Event!

Image representing a business eventWhen you’re putting on a business event, it goes without saying that you’d like it to be as successful and engaging as possible!

So here’s a great tip to help you jumpstart it – add another brand to the mix.

While it might not seem like the most obvious solution – after all, isn’t your event meant to be all about your brand? Adding other brand can actually have a huge and beneficial impact.

How? Read on to find out!

Promotional products – giving extra incentive to visitors

Everyone loves a great freebie – and the prospect of picking up some extra goodies is undoubtedly going to make your event a lot more enticing.

The key to using this well is by cooperating with brands that are going to add value – and gain benefit – from being a part of your event.

So while you wouldn’t want to feature a competing brand, another complementing brand that provides a related product or service will definitely be of interest to your audience.

Those freebies also make your own event more memorable too. While they might have someone else’s brand on them, the fact that they picked them up at your event helps to cement your own brand in their minds.

Create a great experience

If you’re trying to think of ways to make your event more interesting and engaging – then inviting other brands might be the perfect way to create a richer and more diverse experience for visitors!

Other brands can add diversity to your event, by offering something a little different. You might want to choose brands that are quite  unexpected – to add a splash of surprise and novelty!

You do need to be careful however that other brands keep up the overall standard of your experience though. They shouldn’t be so completely at odds with your main event that they seem incongruous, or make your audience feel uncomfortable.

Promote yourself further

Another great reason to invite other brands to your event?

They’ll bring some extra promotion to your brand!

They’ll naturally want to tell their own audiences and followers what they’re up to. So you’ll enjoy some extra marketing as they boost awareness of your event, and get even more people coming in.

Take part in other events – as a sponsor

The advantages can work both ways – sponsoring another brand’s event yourself can also be a great marketing opportunity for your own business.

They can be a great way to expose your brand to a particular niche market – especially if you’re just starting out. And by doing so, you are going to be a lot more likely to boost sales, as you get your promotional message out in front of more people!

Check out this great article by Drew Hendricks for some brilliant practical suggestions on how you can get involved – from offering pro bono services, to giving out special prizes!

Have you worked with other brands as part of your event? What was your experience like? We’d love to know!

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